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If you are unfamiliar with these requirements, please seek the advice of legal counsel.## ## **Job Description**We are looking for a experienced **Display & Paid Social Manager, in fixed-term contract,** capable of defining and leading the digital advertising strategy for the Group’s brands, ensuring campaign consistency across 10 corporate markets, ROI efficiency, and synergy with other marketing, creative, and e-commerce teams.**Key Responsibilities :** **Cross-Channel Strategy and Leadership*** Define the Display, Paid Social, and SMO strategy across the Group in coordination with e-commerce, acquisition, marketing, product, finance, and local teams.* Ensure campaign consistency across all digital channels (display, social, retargeting, VOL…) and alignment with business objectives and overall brand strategy.* Define and manage the media roadmap, including activation planning, budget management, and prioritization to maximize ROAS.* Oversee annual budget management and allocation, ensuring effective investment* across platforms and campaigns throughout the year.**Campaign Management and Performance*** Supervise and optimize display, paid social, and SMO campaigns across multiple platforms (Meta, Linked In, Tik Tok, DV360, Criteo…).* Lead Test & Learn initiatives, A/B tests, and new approaches to identify opportunities and maximize performance.* Implement advanced KPI tracking and cross-channel dashboards, analyze performance, and produce actionable and scalable insights, with concrete recommendations and next steps to improve future campaigns.* Share results and learnings with internal teams and local markets to increase visibility and strengthen the impact of campaigns Group-wide.**Cross-Channel and Brand Coordination*** Ensure coherence and alignment of acquisition and communication strategies across all channels: display, social, PPC, CRM, and content marketing.* Work with channel owners to harmonize messaging, creatives, and audiences while maximizing campaign synergies.* Collaborate with the Brand / Creative / Content team to guarantee alignment with the overall brand strategy.* Manage and mentor Display & Paid Social Specialists.* Maintain relationships with external partners (agencies, Google, Meta, Criteo…) to optimize performance and integrate advertising innovations.**International and Local Collaboration*** Serve as the main point of contact for local markets regarding campaign adaptation according to specific country needs.* Share best practices and coordinate initiatives with local and international marketing teams.**Market Watch and Innovation*** Monitor market trends, new platform features, and industry innovations to keep the Group at the forefront of display, paid social and SMO.* Identify opportunities for automation, large-scale personalization, and data-driven optimization.**Candidate Profile** **Experience and Technical Skills*** Minimum 5 years of experience in digital media, including 2-3 years in a management or coordination role overseeing display, paid social, and SMO campaigns.* Proficiency in advertising platforms: Meta, Linked In, Tik Tok, Google Ads, DV360, Criteo.* Expertise in data and analytics: GA4, attribution tools, advanced reporting, and cross- channel dashboards.* Experience managing significant media budgets and optimizing ROI.* Experience in cross-channel coordination with other marketing levers (search, email, content marketing).**Education :** Master’s degree (Bac+5) in Marketing, Digital, Communication, or equivalent.**Personal Qualities :*** Strong leadership and ability to manage specialist profiles.* Strategic vision and ability to translate business objectives into operational action plans.* Excellent communication skills and ability to work with multiple stakeholders across international and local markets.* Creativity, rigor, and strong organizational skills.* **Fluent in English**; additional European languages are a plus.* Work in an international and innovative environment, with a direct impact on the Group’s digital strategy.* Lead and develop talent in a stimulating and cross-functional context.* Participate in high-visibility and innovative projects.* Be part of a collaborative and supportive team with continuous learning opportunities.**Type of contract : CDD****From end of April until around mid December 2026****Position based in Paris (75017)****Europcar Mobility Group**Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a leading position in Europe. *“We help to change the way you move”* is what we stand for and brings us together. We offer to individuals and businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a month or more, on-demand or on subscription, relying on a fleet of more than 250.000 vehicles, equipped with the latest engines including an increasing share of electric vehicles. Our brands address differentiated needs, use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental, with a premium positioning, Goldcar - a frontrunner at providing low-cost car rental services in Europe, and Fox-Rent-A-Car, one of the main players in the car rental market in the US, with a "value for money" positioning. Customers’ satisfaction is at the heart of the Group’s ambition and that of our more than 8,000 employees, everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries. More info at:
