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Digital Marketing Consultant (f/m), Courbevoie

Dernière mise à jour 2025-02-06
Expire 2025-02-06
ID #2552176684
111 US$
Digital Marketing Consultant (f/m), Courbevoie
France, Hauts-de-Seine, Courbevoie,
Modifié January 15, 2025

Description

JOB TITLE: Digital Marketing Consultant (F/M)REPORT TO: Digital Marketing Manager LOCATION: Courbevoie CONTRACT TYPE: Consultant ABOUT USSAIC Motor is represented in Europe as the owner of rapidly expanding MG Motor Europe.

SAIC Motor, the largest auto company listed on China's A-share market (Stock Code: 600104), is a leading automaker in China, renowned for driving industry trends, accelerating innovation, and transforming from a traditional manufacturer into a comprehensive provider of auto products and mobility services.

In 2023, facing fierce price competition and rapid industry evolution, SAIC Motor maintained its focus on innovative transformation, leveraging market recovery to achieve structural growth.

With vehicle sales surpassing 5 million units, SAIC Motor retained its top position in the domestic industry for the 18th consecutive year.

The group's NEV sales and overseas sales reached historic highs of 1.1 million and 1.2 million units, respectively.

Ranked 84th on the Fortune Global 500 list in August 2023, with a revenue of $110.6 billion, SAIC Motor has been among the top 100 for ten straight years.

MG, a British automotive icon established in 1924, is known for its sporty, value-for-money cars.

The brand's classic sports cars, from the original MG 14/28 Super Sports to the all-electric MG4, have garnered global attention.

Acquired by SAIC Motor in 2007, MG is experiencing rapid growth in Europe, offering practical and affordable vehicles.

Designed in Marylebone, London, and manufactured in state-of-the-art facilities worldwide, modern MG cars are spacious and technologically advanced, merging European engineering with cutting-edge EV technology to lead drivers into a new era of mobility.

For more information, please visit our website MG Motor Europe https://mgmotor.eu/fr-FR/.

KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE ROLEReporting to the Digital Marketing Manager, the Digital Marketing Consultant plays a pivotal role in planning, executing, and managing MG's digital marketing campaigns.

This includes both long-term strategic initiatives and short-term advertising efforts to strengthen the brand’s digital presence while ensuring legal compliance.

Your main responsibility will focus on the following missions: Website Management: oversee the development, operation, and maintenance of brand websites.

This includes website supplier management and coordination of website updates between HQ local agencies, as well as the development and launch of local French web pages and brand digital portals.

Validation of digital communication content globally, examine and approve the legal mentions and disclaimers, so as to reduce the company’s risks to the greatest extent.

Digital Media Campaign Management: design, execute, and optimize multi-platform digital media campaigns; develop media plans, set up campaigns, and oversee ongoing performance optimizations; analyze campaign data and prepare actionable reports for leadership.

Data-Driven Insights Experimentation: identify trends, test innovative tools and formats to improve campaign performance; optimize budget allocation and digital strategies based on insights.

Social Media Influencer Engagement: manage brand social media accounts, including paid campaigns and event promotions; collaborate with influencers to enhance brand reach and engagement.

Vendor Collaboration Compliance: coordinate with digital media vendors and technology partners for campaign execution; ensure content and campaigns comply with GDPR and legal requirements, mitigating risks.

EXPERIENCE EDUCATIONAL BACKGROUND EXPERTISEBachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).3-5 years of experience in digital marketing.

Strong expertise in digital media platforms, campaign tools, and analytics software (e.g., Eulerian, Google Analytics, Power BI).

Strong experience in SEO, SEA, Display campaigns via a DCO tool (Adventori) Fluent in French and English.

Familiarity with website management (CMS, such as Craft, and Shopify), and web personalization tool for AB Test experiences, and GDPR compliance.

Experience with CRM is a plus.

Excellent analytical, organizational, and project management skills.

Be part of our SAIC Motor France team and apply now !Send your English and French CV to career@mgmotor.fr All personal data collected will be used for recruitment and employment related purposes only.

Détails du poste:

Type d'emploi: À plein temps
Type de contrat: Permanent
Type de salaire: Quotidien
Occupation: Digital marketing consultant (f/m)

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